G!RO x SIGMA SPORTS

G!RO first opened its doors in October 2013 with a simple goal: to build a home for cyclists and non-cyclists alike, right in the heart of Esher on the edge of the Surrey Hills. What started as a small café has grown into a genuine local institution. Coffee, bikes, and community have been our compass from day one, and over the years the cafe and community has expanded, but the vision remains the same.Cycling has always been our vessel, but the destination has always been people.

Today, we’re excited to open a new chapter. G!RO is partnering with Sigma Sports.

This partnership brings together two local brands built on the same belief, that cycling is better together. G!RO’s grassroots warmth & community now sits alongside Sigma Sports’ depth of retail expertise, premium brand range, and service excellence. 2 Local communities coming together. 

For riders, this means more. More brands, more ride outs, more events & more ways to gear up for your next adventure, all without losing the familiar faces and Sunday social spins that make G!RO & Sigma who they are. 

We can’t wait to welcome you to what comes next. Same mates, same mission, same roads. 

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