Curve Ethos

At Curve Cycling we strive to give fellow riders new and exciting experiences via our products and adventures. With our offerings we strive to deliver products that go beyond the "honey moon period" and continue performing throughout it's expected lifecycle. We take great pride in each and every piece and would never release something to the market that we wouldn't use ourselves. 

Our organised riding adventures are designed to be all-inclusive. Most of our rides are open invite and we welcome all comers.

On our journey, we have consulted some of Australia's most respected riders, carbon engineers, mechanics and the smart racers looking to better invest their money in products that are honest, do what they are supposed to do and promise not bombard you with marketing and technical noise. Our story is real and our products are up for as much adventure as you can throw at them.

Curve People

Steve Varga - Founder and Product Developer 
Steve has had a long history racing, riding and working on 2 wheels. Steve's background in furniture design and manufacturing helped form Curves ethos for well designed, solid products designed and made for purpose. His eye for detail and technical knowledge allowed Steve to take his passion a step further to develop and launch his own range of products and form Curve Cycling.

Jesse Carlsson - Co-Founder SuperFreak, and Product Testing 
Jesse is a former BMX world champ with a PhD in physics. Jesse is well-known in the MTB community for his adventure riding and solo racing prowess. He is also a co-founder of a capital investment firm with a vested interest in carbon fiber car wheel manufacturer, CarbonRev. Jesse doesn’t tolerate inferior products and really puts Curve products to the test.

Adam Lana - Brand Development, Design and everything else
Adam was one of Curve’s first customers. After falling in love with the product, Adam wanted to help bring Curve Cycling to the world. He is the co-founder of award-winning creative agency Swear Words and can ride almost any type of bike and ride it with poise, control and speed. Adam became a partner in 2014 and joined the team full-time at the end of 2015. 

Ryan Flinn - Grand Ambassador, Sales Lead 
Rhino has always been a close friend of Curve. His riding pursuits and antics have seen him ride the 5,500km Indian Pacific Wheel Race, Red Hook Crit in Barcelona, Cape Epic MTB and World Triathlon Championships in Beijing and Auckland. You may have also seen him take over a few Cycling Maven Youtube videos or watched his instagram videos in utter confusion. 

We welcome Ryan to the Curve business as our new Sales Director and Grand Ambassador.

Designed in Melbourne Australia, developed globally - We do it for the love of cycling.